Photo Credit: Pernod Ricard
Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers in both mind and spirit. Throughout the campaign, Avión will highlight those who have forged their own paths by having a borderless mindset and a desire to experience the new and different in order to create a more vibrant life, beginning with 21 Savage.
An aspiring pilot, 21 Savage shares the brand’s passion for the sky and embrace of this mindset, “I grew up wanting to fly and pursued my pilot’s license as soon as I was able. When I’m in the air flying, there’s nothing like it. No traffic, no borders. With a borderless mindset, I’m able to bring everything I’ve seen, a worldly point of view, into my creative process. Into my art. It brings my art to an elevated space and that’s the heart of this partnership. Elevating creativity through being borderless.” The visually stunning new spot was filmed inside of the Tabernacle music venue in Atlanta, GA where 21 Savage recently performed three sold-out shows.
“21 Savage has been the perfect partner to bring forth our vision and showcase the new world of Tequila Avión. I am incredibly proud to unveil this fresh new direction throughout the campaign,” says Marnie Corrigan, Brand Engagement Director, Tequila Avión. Casey McGrath, CCO, Night After Night, Avión’s strategic and creative agency added, “The language we use is ‘from up here’. The brand is made from agave grown at the highest elevations, giving us a different vantage point. A positive view of the world and its potential. We’re partnering with both bold visual artists and musicians like 21 Savage that are elevating culture while encouraging everyone to embrace a borderless mindset.”
With this new campaign, Tequila Avión is delivering a fresh, new perspective to the ultra-premium tequila category with bright and bold disruptive packaging. In August 2019, the brand released a new collector’s edition canister featuring artwork by famed Mexican graphic designer Seher One. The artist has also designed murals throughout Downtown Los Angeles to highlight the new brand direction.
Avión is encouraging others to have the freedom to be bold and depart the norm. As part of this new world, they are proud to celebrate those who use their love of exploration and discovery to fuel their own creativity and grow our global community.
