Diljit Dosanjh’s inventive and ever-changing fashion sense boasts another adjective. Coveted.
Within hours of the Punjabi polymath wearing pearls, sneakers and a T-shirt for his world tour, the items sold out, according to the BBC.
And his recent Met Gala appearance as a 1900s maharaja adorned in a jewel-encrusted turban featuring feathers and a hefty Cartier-inspired diamond necklace validates his versatile flair.
But as a new brand ambassador for Levi’s, the Indian singer, film producer and actor leans into casual style as much as his couture selections.
Known for his penchant for reimagining style, music and film rules, Dosanjh recently joined the brand that’s nearly synonymous with denim as the company’s first Punjabi artist.
Levi’s cited Dosanjh’s historic appearance as the first Punjabi language singer at Coachella as evidence of his trailblazing journey and celebrated his role as brand ambassador as an opportunity to redefine culture – together.
“I’ve always admired Levi’s for the way it blends heritage with modern style,” Dosanjh said in a statement announcing his role with the brand. “Denim is more than just clothing to me – it’s a statement. Partnering with Levi’s feels like the perfect fit.”
The image of a smiling, open-armed, jeans-wearing Dosanjh reclining on a caramel-colored couch exudes casual chill. His expression amplifies Levi’s goal for the partnership that showcases brand range that includes on-trend New Loose and Relaxed fits.
“Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s,” said Amisha Jain, managing director and senior vice president of South Asia, Middle East, Africa and non-EU at Levi Strauss & Co. “His phenomenal journey perfectly aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”
