NBA Finals MVP Jaylen Brown is proud to unveil the athleisure segment of his 741 brand, a bold new luxury alternative performance collection. The line, which includes both menswear and womenswear, blends the best of high-quality materials, cutting-edge design, and chic, high-fashion aesthetics to create a new standard in modern athletic and casual wear.
Self-funded and fully designed by Brown himself, the 741 athleisure collection is a testament to his visionary approach to the future of fashion. This line features hybrid items such as puffer coats, hoodies, sweat suits, leggings, crop tops, t-shirts, gloves, hats, backpacks and more. The collection also includes their signature ‘FCHWPO’ mantra within the lining of key items, knits, nylon sets and bags. Each piece is crafted using premium fabrics that offer superior comfort, flexibility, and durability. The collection is designed not only for style but also for the demands of an active, fast-paced lifestyle, ensuring that wearers feel both confident and comfortable, whether on the court, in the gym, or out on the streets.
“This collection represents the intersection of luxury and performance,“ says Jaylen Brown. “It’s not just about looking good—it’s about feeling great and performing at your best. 741 is a reflection of who I am, both as an athlete and as someone who’s passionate about pushing boundaries, and I’m set to do this in both sports and fashion.“
The athleisure line features sleek, minimalist designs that effortlessly combine sophistication and utility. The collection’s standout piece is the signature iridescent emblem, a symbol of the 741 brand’s commitment to quality and innovation. The subtle yet powerful branding can be found on every piece, making a bold yet refined statement of luxury and performance.
- Luxury High-Quality Materials: High-quality fabrics engineered for both style and function, offering comfort and durability.
- Chic, High-Fashion Aesthetic: Sleek, minimalist designs that merge luxury and sport, suitable for any occasion.
- Unisex Designs: A versatile line offering both menswear and womenswear, catering to all body types and styles.
- Signature Iridescent Oval: The distinctive 741 emblem featured on each item, creating a unique, upscale look.
- Self-Funded & Designed: Each piece of the collection is a reflection of Jaylen Brown’s personal vision and dedication to excellence.
The 741 athleisure line is available now and is set to redefine hybrid luxury athleticwear in the world of modern fashion. The collection will also be available for purchase through select pop-up events and exclusive retail partnerships in the coming months. With a focus on craftsmanship, innovation, and inclusivity, 741 continues to grow as a trailblazer in the luxury athleisure market.
