France-based Havas has launched a sonic marketing agency to leverage sound as a marketing tool, and the communications agency tapped award-winning musician Damien Escobar as its CEO.
The agency, Art of Sound (AOS), will focus on disrupting the marketing industry with its expertise in audio production, sonic branding expertise and strategic storytelling.
Sound, says Havas, is the most meaningful method to connect with audiences. AOS is built on that belief and intends to work collaboratively with agencies and Havas to create distinct sonic identities. AOS plans to leverage the effect of sound beyond being only a creative element and elevate it as an indelible expression of a brand.
The resonant THX effect that precludes some movies and Netflix’s signature percussive thunks are examples of unique sounds deeply linked to specific companies.
“Sound has become essential to driving brand awareness and cultural relevance,” said Damien Escobar, CEO of Art of Sound. “As an agency that has been on the forefront of creating cutting edge service offerings for our clients, we built AOS to meet that demand and enable us to bring our capabilities to more brands across the network and globally.”
Escobar, who at age 13 became the youngest person to graduate from the Juilliard School of Music, already serves as Havas’ global chief marketing officer. The violinist whose album topped Billboard’s jazz charts will continue in that role while serving as AOS CEO.
“With the rapid rise of new creators and influencers — and the meteoric advances in AI — the power of sound in all its forms has never been more apparent,” says Donna Murphy, global CEO of Havas creative and health networks. “…We know Damien and his team of experts bring a unique perspective, passion, and experience to our clients, and we are thrilled to welcome them into these new and expanded roles within Havas.”
ENTERTAINMENT
June 13, 2025
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