Starting at the right shoulder and extending to the waist, flecks of white and gold splash against a black background hinting at the illusion of beer bubbles. The unmistakable Guinness hues demonstrate how Sunday Swagger creatively displayed its swag in its collaboration with the beverage giant.
“This partnership enhances our brand’s equity by aligning with a legacy brand that shares our values of boldness, individuality, and good times. This collaboration isn’t just a logo swap — it’s a storytelling opportunity that lives at the intersection of heritage and modern swagger, allowing both our brands to reach new audiences while staying true to our DNA. It’s our biggest collaboration yet, and we’re excited for all that is in store,” said Sunday Swagger Founder Mark Carmona.
Since Carmona founded Sunday Swagger in 2019, the company’s brought more than 300 distinct designs for men, women and youths to market. And once a print sells out, Sunday Swagger unveils something new.
The Sunday Swagger Guinness product launch features polos, quarter zips, jackets and more that showcase the hallmarks of both brands. They lean into Guinness’ global identity built on quality, tradition and camaraderie. The beer’s color palette is on full display, as well as its tone. Sunday Swagger’s mark and reputation for seamlessly incorporating personality without sacrificing the comfort of its golf and lifestyle apparel is on equal display.
Sunday Swagger boasts that the line amplifies the style of those who play hard on the fairways and unwind even harder with a look that is simultaneously playful and elevated.
In addition to jackets for cooler rounds on the course and moisture-wicking polos, the collection features custom T-shirt design, performance hoodies and Guinness-inspired hats.
