Jaylen Brown, Carmelo Anthony Share Their Off-the-Court Style in David Yurman Partnership

Dubbed “perfect ambassadors” for the brand, NBA legends Carmelo Anthony and Jaylen Brown have partnered with luxury jewelry brand David Yurman for a new campaign featuring the Curb Chain collection.

Chains reveal individual spirit and flair. And David Yurman says its iconic Curb Chain pieces reflect strength, artistry and movement. Those traits are frequently associated with athletes.

Anthony and Brown are recognized for excellence on the hardwood, and both demonstrate the individuality and fervor the jewelry brand seeks to portray.

“We are thrilled to collaborate with Carmelo and Jaylen, two incredible athletes who exemplify leadership, style, and dedication,” said Evan Yurman, President of David Yurman. “Their ability to inspire both in the game and in culture makes them the perfect ambassadors for our brand. Jewelry is an extension of personal style and they wear it with authenticity and confidence.”

Anthony’s sentiment about the partnership is similar. “David Yurman embodies the perfect blend of craftmanship and timelessness,” he said. “I’ve always gravitated to unique pieces that tell a story, and these collections truly reflect that level of artistry and narrative.”

As for Brown, he said he likes the feel and message David Yurman conveys. “Jewelry is a statement—it’s about energy and presence,” the guard-forward for the Boston Celtics said. “David Yurman’s designs allow me to express myself and show up elegant and timeless.”

David Yurman, America’s foremost luxury jewelry brand, is proud to announce its latest partnership with basketball legends Carmelo Anthony and Jaylen Brown for the brand’s new Men’s campaign featuring its signature Curb Chain collection. Building on last year’s success with a celebrated cast of today’s most decorated athletes, this collaboration embodies the brand’s boundary-pushing spirit and continued commitment to culture and innovation.

Set Free Richardson, an acclaimed creative director, shot the campaign. Khalilah Beavers styled former Lakers forward Anthony. The image shows Kiyan Anthony, who has committed to his father’s alma mater, Syracuse University, engaged in a serious conversation as they play pool.

Brown is featured with an older family member. Renowned duo Wayman & Micah styled the Celtics star who is seen playing chess with his grandfather Willie Brown.