7-Eleven, Amblin Entertainment and Universal Pictures have teamed up to transform locations on both coasts of the U.S. and the Midwest into “Jurassic World Rebirth” experiences. And for the film franchise’s fans across the country, local stores are offering themed snacks, giveaways and collectible drink ware.
“This summer, we’re bringing a new kind of adventure to customers in stores – one where the Slurpee drinks flow, the snacks roar and the dinosaurs rule the snack aisles,” said Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven, Inc. “Our Jurassic World Rebirth collaboration is a full-blown, snack-fueled adventure for fans of all ages to enjoy.”
The campaign begins today with discounted food items to hype the movie’s fans for its July 2 release.
Participating 7-Eleven, Speedway and Stripes stores feature the co-branded packaging, special food, Slurpee flavors and merchandise.
New Big Gulp cups feature vibrant images of lethal predators like Mosasaurus, Titanosaurus and Quetzalcoatlus. The Big Gulps include a badge-style dangler straw.
Classic blue raspberry and cherry Slurpees have been rebranded as Mission: Deep Blue and Mission: Colossal Cherry. Starting today, and only until July 16, some locations of the three stores offer two pizza slices and a Big Gulp for $2 and five-piece bone-in wings for $5.
For anyone who doesn’t live close to a participating store, the campaign offers two options to engage fans everywhere.
7Collection, 7-Eleven’s online store, is selling “Jurassic World Rebirth” apparel including bright graphic tees. And any 7Rewards and Speedy Rewards members who buy a 20-ounce Dr. Pepper at any location through July 16 gets a chance to win movie tickets.
The three “Jurassic World Rebirth” takeovers will happen in Los Angeles, Beavercreek Ohio and New York City starting June 27 and ending July 6.
The activations will transform a Speedway and two 7-Elevens with immersive décor. Those locations will also offer Funko POP! figures, plush dinosaurs, Jurassic sunglasses, photo ops and collectible toys.
Takeover locations are:
- 7-Eleven at 1611 Olive Ave, Burbank, CA
- 7-Eleven at 673 8th Ave., New York, NY
- Speedway at 3991 Indian Ripple Road, Beavercreek, OH
